The Selling Strategies Skills Facilitator Guide is a collection of step-by-step instructions for teaching 51 employment skills activities (905 minutes) to groups of youth and adults.
Selling effectively is the art of persuasion and helping customers get what they want. Selling skills incorporate many techniques that must be practiced and experimented with until they become fined tuned. Below are some basic selling strategies for effective selling. * Get revved up. * Assume the customer will buy. * Never prejudge a customer. * Develop rapport with the customer. * Establish eye contact. * Listen to the customer and do less talking. * Develop a sales pitch. * Ask questions that require a "yes" answer. * Use credentials and testimonials. * Give good service. * Give free samples. * Prepare for customer objections. * Fearlessly close the sale. * Never annoy or embarrass the customer. * Observe the customer's body language. * Be careful of hand gestures. * Be persistent. * Use simple language. Activity Titles
- Establish Rapport
- Listening Techniques
- Show Empathy
- Accept Hospitality
- The Customer Is a Person
- Get Revved Up
- Put Your Heart Into It
- Confidence
- Making Appointments
- Rev Up The Customer
- Use the Five Senses
- The Customer’s Eyes
- Walking and Sitting
- Hand Gestures
- Good Eye Contact
- How Do You Sound?
- Mirroring Body Language
- Good Timing
- Be Perceptive
- Too Much Information
- Customer Wants and Needs
- Create a Desire
- Be a Good Neighbor
- Over Promising
- Why a Sales Script?
- A Sales Script Outline
- Opening Lines
- Use Metaphors
- Close the Sale
- The Power of a Good Joke
- Magical Words
- Rehearse Your Sales Pitch
- Visualize the Sale
- Customer Objections
- The Customer Objects
- The Real Objection
- Quickly Fix the Problem
- The-price-is-too-high Trap
- Accepting “No” for an Answer
- Objection Logs
- Empathize
- In the Face of Fear
- Hook the Customer
- Watch for Signs
- Know When to Fold
- Facial Expressions
- Assume the Customer Will Buy
- Recommend
- Review the Benefits
- Never Do
- Closing Too Early